Were you born in a barn? For Trek, the answer is yes, and it’s proud of that fact. Trek has grown into one of the biggest bike manufacturers in the world, making more than a million bikes per year. The founders started out running bike shops. When they realized no high-end bikes were made in America, they shuttered the shops and took the leap into designing and manufacturing their own bikes. Trek outgrew the barn within half a decade, but it’s still headquartered in its hometown of Waterloo, Wisconsin.
Since the very beginning, Trek has been committed to innovation and pushing the boundaries set by other companies. Trek built a reputation for quality aluminum road bikes in the 1980s and began building carbon fiber bikes in 1992. The Optimum Compaction Low Void (OCLV) carbon construction techniques were eventually developed into the first carbon fiber bike to win the Tour de France. (That 1999 win has since been stripped from Lance Armstrong.)
Trek has always been excited to support racing and talented riders in all disciplines. The Trek-Segafredo team is a UCI WorldTour team that has been part-owned and sponsored by Trek through various incarnations since 2011. On the mountain bike side, the C3 Project is a team of legendary freeriders who are focused just as much on cinematics and creativity as they are on competition, choosing to showcase their love of riding and unmatchable style over competitive performance.
Trek continues to bring something special to every one of its customers. Whether it’s putting athletes first, or bringing relentless progression to every bike it makes, Trek knows that biking is better when everyone is having fun and doing what they love.
