Liv makes a bike for every rider, from cruiser e-bikes to full-suspension enduro bikes. The brand was launched out of the Giant Bicycles factory in 2008 to develop women’s specific geometry to match the Giant product line and spread the love of cycling to more women.
From the start, Liv has done things differently. There could be no “shrink it and pink it” anywhere in this product line, which meant starting from scratch and building bikes for women from the ground up. Moving targets can be hard to hit, but the in-house design and manufacturing process gives Liv the freedom to innovate and try new ideas.
Liv’s carbon frames are born out of the same design process that created the first mass-produced carbon road bike frames in the late 80s. Decades of experience with its internal production techniques makes Liv one of the leaders in carbon fiber, giving you the confidence to handle anything from heavy trails to high-pressure pelotons.
The designers at Liv are guided by “3F” design philosophy — Fit, Form, and Function. Fit required a survey of the differences between men’s and women’s physiology backed up by real-world testing. Liv even published its data to educate customers and retailers and spread the knowledge that forms the foundation of Liv’s success. Form means that each bike must inspire you to get out and ride. This requires an attention to detail that lies at the heart of creating bikes that look as good as they ride. Function is the holistic check — when it all comes together, there are a million reasons why a design just might not work out. The geometry, components, and every little detail must combine to create a bike that isn’t just good, but one that lives up to the promise of a better bike for women.