Get 20% off Vittoria tires through the end of July. This Italian brand has put rubber under some of the most famous names in cycling. With more than sixty years of experience, Vittoria has created innovative products for generations of cyclists.
Vittoria started making tubular tires in 1953. The small factory in Lombardy, Italy made tires for pro cyclists for decades. Eddy Merckx, Bernard Hinault, and Miguel Induráin are just a few of the big names to have ridden Vittoria tubulars in the pro peloton. In 1990, the current owners took over the company and moved production to Thailand to stem the financial struggles of the Italian brand. Vittoria now makes millions of tires per year, and the flagship Thailand factory also manufactures tires for other top-tier brands.
Tubular tires brought Vittoria success from their founding. Tubular tires give a better ride quality with a lighter tire than clincher or tubeless tires, and to this day are the choice of professional riders. When seconds on an hours-long climb matter, handmade tubulars might make or break your race. Vittoria still makes high-quality tubulars for the pro teams, but it has never shied from innovation. From ultra-light graphene rubber formulations to branching out into the mountain bike industry, Vittoria stays on top by fearlessly pursuing new technologies. At Vittoria, it’s always about the ride.