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Cervelo

Cervélo founders Gérard Vroomen and Phil White had spent years of academic engineering work to develop faster bikes, but no traditional manufacturers were interested in their radical aerodynamic designs. They were still getting requests for custom bikes, so they took matters into their own hands. Cervélo was founded in a garage in 1995. The groundbreaking aero bikes immediately appealed to time trial and triathlon riders. On the other hand, the bike industry and pro racers seemed determined to stick to traditional frame shapes. But Cervélo knew which way the wind was blowing. 

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Cervelo

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