You can’t taste the thrill of race day without the grind of training. Felt has a reputation for winning everything from triathlons to grand tour stages, successes built off of decades of rigorous, exhaustive testing and development. Felt bikes earned their first wins with aerodynamic innovations. Thirty years later, Felt remains a leader in aero racing bikes and has expanded its innovative technology to nearly every type of bike.
The Felt story begins with an unexpected celebrity. Motocross legend Johnny O’Mara asked Jim Felt to build a better triathlon bike for his cross-training regimen. Those early bikes were proof of concept for the aerodynamics that made Felt stand out from the start. Paula Newby-Fraser’s 1991 Ironman World Championship win cemented Felt’s reputation as an industry leader.
Other brands caught wind of the aero revolution, but Felt stayed ahead of the pack with methodical quantitative testing. Alongside Felt’s engineers, a stable of pro cyclists gave the company deep real-world experience. Tyler Farrar won Grand Tour stages aboard Felt road bikes, the U.S. Women’s Track Cycling Team rode Felt track bikes to Olympic medals in 2012 and 2016. Felt continues to sponsor a roster of world-class teams and athletes spanning triathlon, track, road, and cross-country mountain bike racing.
Felt started as one man’s attempt to build a faster bike. Today, Felt brings that dedication to performance to every bike and every rider.