3T has deep roots in Italy’s storied road racing scene. Since the 1960s 3T has been creating ultralight components for demanding professional cyclists. Now 3T is shaking up the bike business. Its four nontraditional bikes ride the bleeding edge of road and gravel. 3T uses fat tires and aero carbon frames to build bikes that are fast on every road.
In the 1970s 3T began building handlebars out of aircraft-grade 7075 aluminum. By the 1980s, it was selling handlebar models named after the pros who rode them to success across disciplines. The one-hour record was pushed past the 50km mark, inspiring a 51.151 line of products. As aero road bars and carbon fiber began to take over, 3T made its mark with Team CSC, sponsored Carlos Sastre to a 2008 Olympic gold medal and followed Sastre to the Cervelo TestTeam in 2009.
Despite this success, 3T isn’t too eager to get back to the pro peloton. Gerard Vroomen of Cervelo joined the company in 2015 to bring the new line of aero allroad bikes to market, but after the Cervelo and 3T experience with Team CSC and the Cervelo TestTeam Vroomen knows that real innovation happens in the real world. Featherlight climbing bikes and massive team sponsorships have their place on television, but 3T wants to bring aero allroad innovation straight to your local Strava segments.