Go fast and forget the rest. That’s the most important thing at Yeti. From its roots building bikes for some of the best pro riders in the world, Yeti has grown into a full-fledged high-tech bike company building high-performance bikes that look good and ride great. Yeti has changed on the outside over the years, but underneath the state of the art tech and beautifully crafted frames is the same core obsession with riding bikes fast and having fun doing it.
Yeti was founded by John Parker, a Hollywood set builder, former sprint car racer, and motorcycle enthusiast. His passion for bike building combined with his racing obsession produced unique, advanced bikes and the fastest, gnarliest, craziest mountain bike team in the world. The Yeti team was home to legends like Juli Furtado, John Tomac, and Missy Giove. Racing has been Yeti’s strength since the sport of mountain biking was in its infancy, and Yeti bikes still top race results more than thirty years later.
Yeti is just as competitive on the tech side. Constant feedback from Yeti riders has helped the brand pioneer advances in every component of their bikes. It has led to redesigned aluminum tubing, new cockpit components, new stems, new clipless pedal designs, full carbon frames, and of course high-performance suspension platforms like the Switch Infinity. The ultimate goal is to make equipment that riders can push harder, further, and faster.
Now based in Golden, CO, they continue to make awesome mountain bikes designed to go fast, but try not to take themselves too seriously. Every year, hundreds of Yeti riders get together for Yeti’s famous Tribe Gatherings to ride bikes and have a great time in the mountains. The Yeti tribe is always welcoming whether it’s your first ride ever or you’re winning Enduro World Series races.