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The Secret to Driving Sales at Your Demo Day: Trade-UP!

By Bruce Lin

The Secret to Driving Sales at Your Demo Day: Trade-UP!Offer onsite Trade-UP valuations at your bike shop

Offering onsite valuations makes it easier for motivated customers to sell their current bikes and make room for a new bike. The Trade-UP program can be used onsite to show customers that their current bike has value. A demo day is the perfect location to have this conversation, as buyers are in the process of deciding what they can afford.

Our retailers have shown that the Trade-UP program is a great tool to increase unit prices on existing sales. Wheatridge Cyclery in Denver used the Trade-UP program on site at their recent event to incentivize sales of their remaining 2016 stock.


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