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No other brand has the raw dirt cred of Juliana. Juliana bikes evolved from the Santa Cruz line, and its real roots can be traced back to the late nineties, when Santa Cruz launched the Juliana model in collaboration with Juliana Furtado. “Juli” is one of the most badass riders in the world. She was a ski racer with Olympic aspirations before injuries turned her towards mountain biking. She has road, cross-country, and downhill national titles to her name, earning her the nickname “the Queen.” After retiring, she began developing her own women’s specific mountain bike frame and component designs. In 2013, Juli launched the full Juliana product line, now with five models: four full-suspension models and a gravel bike. 

Juliana bikes have been developed from the start to fit female riders better. Relying on her own experience and some data from Bay Area bike demos, Juli designed the bikes to have low standovers to accommodate shorter riders and touchpoints to fit women’s physiology. Juliana uses a Virtual Pivot Point (VPP) suspension design tuned for lighter riders. The VPP design has been used by everyone from beginners to pros for the last twenty years and has proven itself on the gnarliest terrain in the world. 

The carbon frame construction techniques are state of the art, and each frame is built at Santa Cruz’s exclusive Skybox facility and assembled by hand in Santa Cruz, California. Juliana frames are stiff, nimble and lightweight without sacrificing strength. Juli wanted these bikes to be more comfortable, to ride better, and to look better than anything else on the market. Her vast experience and knowledge has fueled the design of bikes that are ready to take anything you throw at them and never miss a ride.



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