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Juliana

No other brand has the raw dirt cred of Juliana. Juliana bikes evolved from the Santa Cruz line, and its real roots can be traced back to the late nineties, when Santa Cruz launched the Juliana model in collaboration with Juliana Furtado. “Juli” is one of the most badass riders in the world. She was a ski racer with Olympic aspirations before injuries turned her towards mountain biking. She has road, cross-country, and downhill national titles to her name, earning her the nickname “the Queen.” After retiring, she began developing her own women’s specific mountain bike frame and component designs. In 2013, Juli launched the full Juliana product line, now with five models: four full-suspension models and a gravel bike. 

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Juliana

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