Motorola came into the sport in 1991, taking over as title sponsor for the iconic 7-Eleven team. Eddy Merckx was the bike sponsor from 1989 to the teams cessation in 1996, which had special meaning for the Belgian legend: "For me [it] remains a great memory. I was happy I could make them more successful in Europe, and to see the positive influence they had on the US as a whole. If I had do it over, I would make the same choice straight away." Team painted Eddy Merckx Corsa Extra frames are among the most desirable vintage bikes and still carry a hefty price tag.