Ross Shafer made his mark creating the Salsa mountain bike brand, along with a line of small but crucial bicycle parts. His designs landed him, in 1991, in the Mountain Bike Hall of Fame. The name Scoboni comes from Shafer’s history during the genesis of the mountain bike. He rode with a bunch of bike fanatics in northern California, and nicknames were bestowed on everyone. His was “Rosco,” and that morphed into “Sco,” and then into the Italian-ish “Scoboni” - an embrace of goofiness. It’s a name that perfectly encapsulates the man and is likely one of the great sources of his and Salsa’s success.