Zipp began as a motorsports company. But, in the late 80's made a loud entrance into the cycling industry with high performance wheels at a fraction of the weight of its competitors. With over 3 decades of pushing the industry forward with innovative technology, Zipp is a household name for cyclists looking to reach their highest potential.

A company full of passion and personality that delivers on performance. Industry Nine is famous for their incredible riding hubs with mind-blowing engagement. Their latest "Hydra" hub features an astonishing 690 points of engagement. Pair their performance, exceptional durability, a commitment to supporting trail building nationwide, and responsible manufacturing practices and Industry Nine becomes a brand that's easy to fall in love with.

Since 2005 ENVE has continued to elevate our expectations for carbon high performance cycling components. Whether you ride road, gravel, or mountain ENVE's lineup provides an offering that will take your ride to the next level.

A name synonymous with the cycling industry. Shimano is a brand well known for their bullet-proof, high performance drivetrains and they apply the same engineering chops to their wheel lineup. If you've experienced the magic of Shimano shifting and braking, you're sure to be impressed by what their wheels bring to the table.