BOULDER, Colo. (BRAIN) — After testing its Trade-UP program with 30 dealers in the Boulder-Denver area, The Pro's Closet is now accepting dealers nationwide into its program. Since September, The Pro's Closet has added 40 more shops to the program. The company said the program helps "convert loyal customers who otherwise wouldn't be ready to upgrade into new bike sales, and also incentivize new customers to trade in older bicycles for credit toward a new purchase." Read the rest of the article on Bicycle Retailer. Dealers interested in signing up for the program can contact Justin England at The Pro's Closet at email@example.com or find more information at theproscloset.com/trade.